Candidate · Communications Director
I build the narratives that leaders, organizations, and movements need to be understood.
Emmy-winning strategic communications leader. Fifteen years building narrative strategy, reputation, and executive visibility for national newsrooms, mission-driven non-profits, and the leadership teams navigating the moments that matter most.
15+
Years in communications & national news
1 Emmy
CBS Mornings, 2021–2022
15M+
Daily audience reached at CBS News
41%
Latinx MBA Summit growth, 2024–25
What I lead
A communications function built for impact, not noise.
Strategy & Narrative
Strategic planning, message architecture, and the cross-functional alignment that keeps every team, stakeholder, and channel moving toward the same initiative.
Media Relations
National press strategy and reporter relationships across business, news, lifestyle, and Spanish-language media.
Crisis & Issues
Rapid response, scenario planning, and the reputation management playbooks that turn chaos into a coordinated organizational response.
Executive Communications
Media training, keynote development, and the thought leadership programs that make a leader's perspective unmistakable.
Selected work
Case studies
- 2025National Campaigns for the Latinx MBA SummitLatinx MBA AssociationExecutive Communications
- 2019National Breaking News Coverage at CBS NewsParamount Global (CBS News)Crisis & Editorial
- 2023Strategic Marketing RepositioningSPARK NeuroStrategic Marketing
- 2016Breaking News and Election Coverage at KTLAKTLA NewsCrisis & Editorial
“Great communications isn't louder. It's clearer. Clarity is what moves people.”
Ashley Lisseth Hernandez
Considering me for a Communications Director role?
I'd welcome a conversation about your team, your moment, and the communications function you're trying to build.
Get in touch