Fifteen years building communications muscle in newsrooms, non-profits, and the room where the call is made.

Head of Media, Communications, and Public Relations

Latinx MBA Association

Advise executive and board leadership during sensitive partnership and programming discussions, framing data-driven recommendations, anticipating stakeholder concerns, and identifying operational risks. Prepared the CEO for a fireside chat series spanning 40 partner organizations, and led two national campaigns that contributed to a 41% increase in Latinx MBA Summit attendance from 2024 to 2025. Build press materials, newsletters, executive messaging, and board communications, and deliver media training that increased spokesperson readiness across organizational leadership.

Board Member, External Affairs

Westside Infant-Family Network (WIN LA)

Advise leadership on external affairs, brand positioning, and donor communications for a family-serving organization in Los Angeles. Built repeatable communications frameworks, relaunched fundraising after a three-year pause, and led the first AI-supported fundraising initiative to re-engage stakeholders and expand the donor pipeline. Led this as an organizational change effort, establishing new communications processes and tracking donor engagement metrics to guide continuous improvement after the multi-year pause.

Strategic Planning & Business Development

Bilingual Sounds (Contract)

Set growth and brand strategy for the only Latin Alt radio station in Southern California. Directed audience positioning, partner development, and bilingual content strategy that expanded reach into underrepresented Latino listener markets.

Marketing Consultant

Cordea Consulting (Contract)

Advised healthcare and technology clients in the UAE on market realignment and go-to-market positioning. Led data analysis and first-hand market research across global strategy shifts, pairing client research with product and operational knowledge of Healthcare Information Systems such as Cerner, Epic, MEDITECH, McKesson, Allscripts, and Siemens.

Strategic Marketing Consultant

SPARK Neuro

Led customer research, sentiment analysis, and competitive market assessments that informed executive communications, go-to-market strategy, and brand positioning for the neurotechnology company. Partnered with executive leadership to refine product positioning and customer messaging, supporting a strategic market repositioning that avoided approximately $5M in projected costs. Translated customer insights into executive presentations, marketing narratives, sales enablement materials, and stakeholder communications.

Lead National Producer

Paramount Global (CBS News)

Led editorial coverage of approximately 400 stories annually, serving as lead producer for roughly 50 national breaking news events each year, including the Palisades and Eaton fires and the first confirmed U.S. COVID-19 case. Developed scripts, editorial messaging, and executive briefing materials that translated rapidly evolving events into clear communications for audiences of more than 15 million. Coordinated cross-functional editorial, production, and field teams, advising senior leadership on high-impact editorial decisions. Promoted from Associate Producer to Lead National Producer, expanding responsibility for bilingual national coverage across the U.S. and Latin America. Coverage aired across CBS Mornings, CBS Evening News, CBS Weekend News, CBS Saturday Morning, and CBS News 24/7. Operated as a strategic communications function within a large, complex enterprise, coordinating priorities across editorial, production, and executive leadership at national scale.

News Producer

KTLA News

Directed coverage of nationally significant breaking news events, including the Camp Fire, Santa Barbara mudslides, the Borderline Bar & Grill shooting, and the Ghost Ship warehouse fire, making real-time editorial and logistical decisions under extreme deadline pressure. Leveraged regional knowledge to guide team positioning and coverage strategy during fast-moving crisis events. Supervised election coverage across evening newscasts for one of Southern California's largest television audiences, driving an 18% increase in viewership over three years.